About Us

We at Planeetta Internet Oy, part of team.blue, empower entrepreneurs and businesses with world-class domain, hosting, website and SaaS solutions. With a strong presence across Europe, we are committed to making online success easier through innovative digital solutions. Our brands, Hostingpalvelu, Domainhotelli and Planeetta, are leading providers in the Finnish market, offering reliable and user-friendly online tools for businesses of all sizes.

We are on an ambitious journey of growth. We are looking for a professional with a customer centric mindset and strong skill set of marketing and customer acquisition in Finland. Join us in shaping the future of digital services!

Your Role
As a Head of Brand - FI, you will take ownership of brand development and marketing activities for our brands across all channels.You will lead a small team and oversee external agencies to drive customer acquisition and engagement. Additionally, you will collaborate with local function teams and external stakeholders across team.blue Nordics and CEE. You will work closely with and report to the Commercial Director Finland.

Your Responsibilities

Brand and Marketing Strategy

• Develop and execute a compelling brand strategy together with the Commercial Director Finland and other team members.
• Ensure consistent brand appearance, tone, and messaging across all touchpoints, in line with the brand book and marketing plan.
• Monitor market trends and competitor activity to identify opportunities for brand growth and differentiation.

Customer Acquisition and Growth

• Manage and optimize customer acquisition strategies to drive new sales and revenue growth.
• Leverage CRM and digital marketing channels to enhance upselling and cross-selling efforts to existing customers.
• Plan and manage marketing campaigns together with the team.

Stakeholder Management and Collaboration

• Work closely with and report to the Commercial Director Finland.
• Collaborate with the global Commercial function to align local strategies with group-wide initiatives.
• Manage and collaborate with external agencies to ensure high-impact brand campaigns.

Team Leadership and Budgeting

• Lead, inspire and develop a small local team.
• Set clear goals and KPIs, tracking progress and optimizing strategies as needed.
• Manage the local marketing budget, ensuring efficient allocation of resources and ROI tracking.
• Report on internal marketing KPIs, campaign performance, and budget allocation.

What You’ll Bring

• 7+ years of experience in brand marketing, digital marketing or a related field, ideally within SaaS, tech or digital solutions.
• Proven track record of developing and implementing successful brand strategies.
• Strong customer acquisition and CRM expertise, for example Hubspot or similar, with experience in upselling and cross-selling.
• Excellent understanding of the Finnish market and digital landscape.
• Hands-on experience managing agencies.
• Data-driven mindset with the ability to analyze marketing performance and optimize campaigns accordingly.
• Strong collaboration skills with the ability to inspire and motivate team performance.
• Ability to travel occasionally within Finland and internationally.
• A relevant bachelor's degree or a degree from a university of applied sciences.
• Fluent in Finnish and English (written and spoken).

Why Join Planeetta Internet Oy, part of team.blue?

• Impactful Role – Be a key player in shaping the success of two leading Finnish brands.
• Collaborative Culture – Join a passionate and creative-minded team that values innovation, teamwork, and excellence.
• Exciting Digital Industry – Work with SaaS services to contribute to the online success of businesses in Finland.
• Flexibility & Balance – Take advantage of the hybrid work model that supports your work-life balance.
• Wellbeing culture - Enjoy lunch, sport, culture and wellbeing benefits, as well as a yearly extra free day and our afterworks and other social gatherings at the office.

What to Expect When You Join

Your onboarding journey will introduce you to our vision, strategy, and key stakeholders. You’ll get hands-on experience with our tools, marketing processes and brand positioning, ensuring you have everything you need to succeed in this role.

This role is based in Helsinki, offering both local and global collaboration.

Our recruitment process involves typically 3–4 interviews and an assignment to show your skills in practice. We will start going through the applications immediately and we’re looking to fill the role as soon as we find the right person.

If you have any questions regarding the position, you can contact Paula Westerlund, Commercial Director at +358408351410 on Thursday 13.3. 14-15 or Friday 21.3. 14-15.